STRATIX BRAND AND WEB
As the largest pure-play managed mobility service provider in North America, Stratix handles the entire rugged device lifecycle program from support to replacement, 24/7/365.
Objectives:
Atomic Wash was tasked to update and modernize the brand identity of a 35-year-old B2B organization to better reflect their current industry and position them for continued growth.
Solution:
- Atomic Wash developed and produced a Brand Blueprint that uncovered the heart of the brand and enabled us to develop a compelling, relevant brand voice and tagline as well as sales messaging and value propositions.
- We created a complete logo exploration that presented a range of meaningful designs, increasing stakeholder confidence in the final logo choice.
- Designed and built a high-impact website that presents the brand as the hero, simplifies the organization’s capabilities and services, and offers strong CTAs throughout
- Collaborated with in-house marketing to create a brand launch plan with multiple deliverables including emails, direct mail, social media and event initiatives
Results:
- The new brand identity and voice resonated with all key stakeholders and incented them to increase their investment in the brand launch
- In less than a month, the new website delivered significantly higher SEO results.
- The brand launch initiatives succeeded in turning employees into brand ambassadors, garnered industry and media attention, and renewed interest in the brand
Services
- Logo & identity
- Product Ideation
- Photography
- Critical Communications
![Stratix_LogoGloryShot](https://www.atomicwash.com/wp-content/uploads/2019/11/Stratix_LogoGloryShot.jpg)
![Brand Blue Print](https://www.atomicwash.com/wp-content/uploads/2019/11/Stratix-BluePrint.jpg)
![Stratix Power Point & Business Presentations](https://www.atomicwash.com/wp-content/uploads/2019/11/Stratix-PPT-MULTI-SCREEN.jpg)
![Stratix_responsive-showcase-mockup](https://www.atomicwash.com/wp-content/uploads/2019/11/Stratix_responsive-showcase-mockup.jpg)
![Stratix_Ipads-mockup](https://www.atomicwash.com/wp-content/uploads/2019/11/Stratix_Ipads-mockup.jpg)
![Stratix Screens](https://www.atomicwash.com/wp-content/uploads/2019/11/Stratix-Screens.jpg)