Presentation and Product Ideation

Conceive and deliver fresh, feasible gift-with-purchase (GWP) product ideas for 12 designer fragrances owned by Parlux, a 100-year old company

We researched each designer and explored current trends to provide Parlux with multiple GWP options for each fragrance as well as created virtual 3-D designs to give executives a tangible vision of the final product. When client samples were caught up in customs, we locally sourced similar products, photographed and retouched to match ordered products.

We then packaged the presentation as a high-end fashion magazine to appeal to the buyer’s sensibilities

Results:

• The magazine design instantly showed Parlux that we understood their brand and their industry
• Buyers selected a significant number of our designs to have sourced and produced for future GWP promotions

Services

• Product ideation
• Photography
• Print Design
• Marketing
• Critical Communications