In the world of waste management, environmental engineering and remediation, Impact Environmental is a true standout. After twenty-five years of pioneering innovation in the NYC market, the organization decided it was time to sharpen their messaging and marketing materials to better reflect their success, starting with a capabilities brochure for the waste management and remediation vertical.They came to us with the task to concept, design and produce this important sales tool.
As part of our overarching brand strategy and refresh process, we started by helping Impact identify their core messaging. After several interviews with Impact’s stakeholders, we landed on “Welcome to Solid Ground.” This message clearly speaks to their quality of work, their dedication, and their business. As always, we simplified their compelling story and brought it to life. A two-day photo shoot spanning the 5 boroughs of NYC along with clean and sophisticated design brought the piece together visually, creating a high impact brochure.
The capabilities brochure now serves as a strong and vital piece of sales collateral, as proven by Impact’s improved close rate. It has been a true game-changer for their business and has set a high-water mark in their industry.
- Critical Communications