• Launch a new website that reflects the legacy and integrity of the brand
  • Drive sales by presenting the benefits and features of Hyundai forklifts
  • Provide site visitors with quick access to forklift specs
  • Build brand awareness by establishing a strong tagline


  • Created a highly-visual, modern website design that reinforces the Hyundai name and elevates the forklift division
  • Wrote relevant, easy to understand copy, incorporated engaging visuals, included multiple CTAs
  • Incorporated a photo grid design that displays key specs and links to more detailed info
  • Introduced “Get Real. Get Hyundai.” tagline that also serves as a call to action


  • Hyundai stakeholders quickly embraced the new site design and immediately began utilizing and sharing the site
  • Set a new standard for Hyundai Materials Handling that will serve as the foundation for future site designs
  • The “Get Real. Get Hyundai.” tagline has already been featured in a trade magazine ad and is being integrated into the materials for their next trade show

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  • Web
  • Strategy
  • Marketing