Atomic Wash was tasked to create and execute a multi-tactic campaign for Fraud Detect that would build awareness, competitive advantage, and generate leads in marketplace. We highlighted the key benefits of Fraud Detect and created a “buzz” around Fraud Detect’s revamped product offering. Centered around airport advertising and social media, Atomic implemented a roadblock approach, covering JFK, LGA and SFO airports with engaging visuals and messaging. In Addition, an extensive LinkedIn social media campaign that targeted senior level fraud and eCommerce professionals and Print/digital ads that ran in the Wall Street Journal and Delta Sky Magazine ran together creating a unified multi-channel presence.
> 2018 Midas Award Winning Campaign
> Increased brand awareness
> Generated multiple enterprise-level sales leads
> Positioned First Data as leading provider of Fraud and Security Solutions, including Fraud Detect®