Objectives

Atomic Wash was tasked to concept and design innovative, relevant branded products for the attraction’s 13 on-site gift shops and present product ideas that can be easily sourced and produced to generate additional sales for The Biltmore Estate.

We created ideation of over 50 new products after researching the brand, reviewing existing inventory, and exploring current trends. We then developed each idea into a custom-designed 3-D visual featuring Biltmore branding.

In Addition, we presented the collection in an oversized look book with a custom-designed carved wood cover featuring iconic Biltmore photography.

Results:

•  The book design showed we understood their brand and impressed buyers immediately
• Our client won the account – buyers selected 17 designs to source, produce, and add to their merchandise mix

Services

• Logo & identity
• Product Ideation
• Photography
• Print
• Critical Communications