As part of their brand launch, ReCommunity, needed a first-class web presence that stood out from anything else in that vertical market and strategically aligned with their other marketing materials. Building on the existing relationship, Atomic Wash was responsible for defining the overarching messaging and brand voice.
In addition to the site design, Atomic Wash conceptualized and developed several value-added features that would appeal to the municipalities that they serve.
It started with a rally call to inspire individuals to throw stuff into a recycling bin instead of the trash. Next, we developed the ‘Don’t Throw Away Our Future’ campaign. This ultimately became ReCommunity’s brand voice and our inspiration the rest of the way.
Building on the connection a person has within their respective community, the focus of the site became centered on “the customer” and the tangible differences they can actually make. It was about making an impact rather than ReCommunity’s process and recycling as a whole.
To further strengthen this message a complete Education resource was brainstormed and built by Atomic Wash complete with educational lesson plans, animated videos, infographics, posters, and a one-of-a-kind Virtual Recycling Facility.
The new consumer-centric strategy speaks well to ReCommunity’s mission and has proven to be successful. The Virtual Recycling Facility is a big attraction to educators. ReCommunity’s mission statement, vision, values and unique business model are prominently featured on the site and continue to be a key factor in winning new business.
What more can you ask from a website?